Social Media Unit

This specialist unit provides world-class services in social media, in close collaboration with the Strategy, Policy and Communications Stream.

We recognize that an effective social media strategy needs to be aligned to any organization’s communications strategy and overall business objectives. This requires an appreciation of the organization’s operations and modus operandi. Whilst social media presents an effective tool to promote an organization’s stakeholder engagement, it also poses challenges that must be addressed.

Our holistic and collaborative approach to creating bespoke solutions will ensure that a social media strategy and its implementation is optimized to meet the organization’s objectives. Services provided under this unit include:

  • Social media strategy and implementation;
  • Channel  and content development;
  • Social media monitoring;
  • Development of protocols and guidelines;
  • Crisis management;


The Social Media Unit is led by world-renowned social media expert Dr Sue Black (Senior Consultant). Sue works closely with other team members who have considerable experience in Social Media strategy development and implementation including: Lucian Hudson, Partner and Managing Director, Constantin Schreiber, Partner, and Dr Ali Fisher, Associate.

For further information, please email contact@cstoneglobal.com